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Small objects. Big stories.

A world to collect

True (The Industry)


Enter the world of The Industry and discover what it’s like behind the scenes of everyone’s favorite business; the fashion industry! Bloggers, designers, fashion stylists, hair and makeup artists, as well as photographers and many other creative artists meet to set the trends and dictate what the next big looks will be!


New! Introducing the “Love is Love” two-doll wedding set, click on the 2019 Collection to discover this truly outstanding gift-set, celebrating the union of two of our favorite characters, Milo Montez and Cabot Clark!

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Collecting guide

How to start with True (The Industry)

Explore its eras, collections, and most common traits to identify items and decide where to grow your collection.

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